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Successful eBay Sales Techniques


Making money on eBay is quite easy really; you just need to follow a few steps.

The auction listing tools are user friendly and you can always edit your listings.

Quality, detailed listings are the best way to boost your eBay online sales results!

Poor listings lead to frustration and, ultimately, problems with your buyers.

But how do you use the listing tools to created great listings?

So, read on and learn how you can create better listings to sell your items and earn big bucks on eBay.

Listing Your Item

  • If you haven’t signed up yet, just go to eBay’s Main Page and click on register at the very top of the page to create your eBay account. Once you sign up, you can log in and go to “Sell”, either in “My eBay” or on the Main Page in the top menu bar.
  • After you pick a category, you’ll be asked to enter the title and description for your listing. Try to be VERY detailed about your item, and include pictures in every case! A listing without pictures deters many potential buyers from bidding on your item.
  • Continue through the listing options, and be sure to check all the details very carefully. There’s a lot to look through and you want to make sure everything is correct so that you make a good impression with bidders and build their bidding trust.
  • When you’re done editing everything, be sure to double check and press “submit”. If you don’t press submit it won’t be listed. Once you submit your listing, you will get an e-mail confirmation that your product was placed on eBay.
  • Once the item has been shipped, and the buyer leaves feedback for you, you should leave feedback for that person as well.

Building Positive Feedback on eBay

  • You want to build excellent feedback to sell successfully on eBay. You many want to try selling less expensive items initially … to build up your feedback.
  • If you follow the directions and press “submit” at the end of the process, your product will be viewable to everyone.
  • Answer a customer’s questions quickly, being clear, honest, and courteous.
  • Always choose the right categories and keywords … the easier it is for your customer to find your listing; the more likely it will sell!
  • You will have to ship the item once it sells, so be sure to add shipping charges into the price; there are several tools on eBay to help you determine the right shipping charges; try several options on your first few listings to see which works best for you. Also, it is a good idea to specify what day of the week you ship items so that you can make one trip to the post office or shipping carrier per week instead of having to drop what you’re doing and go sporadically when your items have sold.
  • You can always go back and edit it if you need to change details; go to "My eBay", find the item you want to edit and make your changes.
  • Communicate quickly with your potential buyers; they’re interested in your items and you want strong feedback on your eBay profile.
  • Try to set your listing so your auction ends on a Sunday. Avoid ending your auction on Friday or Saturday when people are less likely to be online.

Set the Right Opening Price

  • Avoid using "reserve price" auctions or set your reserve price very low if you do elect to use this feature. These auctions are often a type of “shill bidding”; where the seller may be bidding against other bidders. A reserve auction makes some buyers hesitant to bid because they have no idea what the buyer expects to sell the item for. A better strategy is to set your opening bid at the lowest amount of money you will accept. Often, you will be even more successful setting the initial bid very low; the more bids your item gets early in the auction, the more bids and, likely, higher people will bid toward the end of the auction.
  • Maintain the integrity of eBay’s feedback system by only placing honest feedback and avoid simply "trading" positive feedback with others. Sellers should leave positive feedback if a buyer pays promptly. Buyers should leave positive feedback if the item is delivered in a reasonable time and as advertised. Sellers who wait for a buyer to leave positive feedback are often just trading feedback, which skews feedback ratings.
  • Use USPS Priority Mail, UPS or another major carrier for shipping, depending on the weight and size of your item. It is also usually cost-effective; remember your customer is paying for their item to be delivered.
  • Buyers often look more closely at listings that offer cheap or free shipping, so if you include the shipping cost in your total price (or min bid), buyers may be more inclined to bid on your item. If you offer free shipping, make sure to highlight the information so bidders are clear it’s included!
  • Shipping is a key aspect of selling items on eBay; understanding the basics of using the postal service and services such as UPS and FedEx is important to successful eBay selling. You should know things like postal rates, delivery options, effective packaging and insurance options.

Packaging Items You Sell

  • Packaging is critical also; if an item you are selling is fragile, improper packaging may cause damage during shipping, an unhappy customer and negative feedback.
  • Track the cost shipping: the box, padding, etc., to decide on a reasonable price or add it to shipping and handling fees. Over time you will understand what these costs total and how to best avoid paying any shipping costs yourself, while also making your shipping charges reasonable to customers, thereby increasing your success in selling items.

eBay Payment Options

  • Payment is another key aspect of selling your items on eBay.
  • PayPal is a popular payment option on eBay, and as a seller, you should understand how it works and will definitely want to register; there is no cost to sign up for PayPal, so it makes sense if you plan to buy and sell items on eBay.
  • Offering the PayPal payment option helps attract buyers; paying is instant and simple.
  • Checks and money orders also work, but the process takes time and the faster you can complete transactions, the happier your customers will be and the more likely you are to build positive feedback. Also, payments from buyers by check may not guarantee they have sufficient funds and waiting for checks to clear only slows things down for you and your customer.

Tips for Successful Selling

  • Never list illegal items on eBay; it can bring heavy consequences upon you. Negative feedback lowers customers’ trust in your listings and makes sellers hesitant about selling you items as well. Be sure to follow up any negative feedback with accurate facts. Do not call names or use foul language.
  • Use caution when sending negative feedback. You can be held liable for dishonest statements on the feedback page; you are responsible for your remarks. Keep your feedback clear, direct, honest and professional.
  • Avoid responding to negative feedback immediately when received; best to think things through, giving yourself the opportunity to consider your response thoroughly before responding. Never make childish, angry or harsh remarks; you will regret it later.
  • Be sure not to overcharge for shipping and handling. A reasonable amount for your materials and effort is okay, but buyers don’t want to pay $15.00 for shipping and handling and then see on the postage label that it only cost you $3.85 for shipping.
  • NEVER put the starting price lower than what you can afford to lose by selling it! You need to understand ALL the fees you will incur in selling an item; eBay, PayPal (if you offer a PayPal payment option) and shipping expenses. It is always possible to lose money if you set an opening price that is too low for you to at least break even if only one person bids on it.
  • Be careful of selling overseas; this is something you will want to do only after you become a seasoned eBay seller. Most items are acceptable, and can increase your bidding pool. However, what may be perfectly legal in the US may be illegal in New Zealand, France, or China (or vice versa).


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